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If you're an Amazon seller looking to increase your sales, and attract more visitors to your Amazon listings, it's essential to improve your click-through rate (CTR) and conversion rate.

CTR is the percentage of people who see your listing and click on it. Conversion rate is the percentage of people who click on your listing and make a purchase. One of the best ways to improve your CTR and conversion rate is to rank higher on Amazon's search results pages. 

When your products appear higher in the search results, they're more likely to be seen and clicked on by potential customers.

In this video, My Amazon Guy shares some tips on how to rank higher on Amazon and improve your CTR and conversion rate. By following these tips, you can increase your sales and take your Amazon business to the next level.

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Timestamps:
00:00 - Importance of CTR in Amazon SEO
00:19 - CTR vs. Conversion Rate
00:56 - SEO as a Cycle
01:21 - Improving Ranking on the First Page
01:44 - Enhancing Product Packaging for Better CTR
01:57 - Utilizing Product Detail Comparison Charts
02:15 - Strategic Keyword Implementation
02:57 - Successful Implementation and Results

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