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Managing ACOS in the beauty category can be like a bumpy road, but with the right approach, you can turn those ups and downs into steady progress. 

In this video, Steven Pope and Victoria, a Brand Manager at MAG will show you how to handle the challenges of fluctuating ACOS and why focusing on sales over strict cost goals is the key to long-term success on Amazon. 

They will talk about realistic ACOS targets, explain why boosting sales, even at a higher ACOS is so important, and explore how smart pricing moves can really increase your sales and improve your product’s ranking.

 Learn also how small changes to your product listing, like improving your main image, can lead to better results. If you’re ready to grow your Amazon business and want practical advice that actually works, this video is full of insights you won’t want to miss. 

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Timestamps:
00:00 - Introduction to ACOS Challenges in the Beauty Category
01:00 - Analyzing the Client's Fluctuating ACOS and Sales Issues
02:10 - Setting Realistic ACOS Goals and Prioritizing Sales
03:10 - Strategies to Boost Sales: Ad Spend, Pricing, and Main Image Tips
04:20 - Dynamic Pricing to Improve Organic Rankings and Sales
05:30 - Final Thoughts on Managing ACOS for Long-Term Success

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