My Amazon Guy
Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/
My Amazon Guy
STOP Negating Good Keywords on Auto & Broad Match Campaigns - Amazon PPC Rule
Most Amazon sellers are getting Amazon PPC wrong, and it’s directly affecting their sales. You’ve probably heard that you should start with an auto campaign, find a good keyword, then negate it to move it into an exact match campaign.
But remember, auto and broad match campaigns often give you a lower ACoS and better performance than exact match.
In this video, Steven Pope explains why negating good keywords is a big mistake. He walks you through how auto and broad match campaigns work better in many cases, and why blindly moving everything to exact match isn’t the best approach.
If you're still putting most of your budget into exact match campaigns, your wasting your money for a strategy that doesn't work at all.
Steven Pope will help you make smarter PPC decisions and save money along the way.
Need more help? Head over to https://myamazonguy.com/ and book a free consultation.
Let’s get the most out of your Amazon ads.
#amazonppc #amazonppcoptimization #amazonppctips
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Timestamps:
00:00 - Introduction
01:03 - Example: Success of the “Gifts for Mom” Product Using Broad Match
02:07 - Why Broad Match and Auto Campaigns Often Beat Exact Match
03:12 - The Risks of Negating Good Keywords
04:13 - The Problem with Moving Keywords from Auto to Exact Match
05:15 - Exact Match Overbidding
06:20 - Auto and Broad Match Campaigns
07:25 - Why You Should Keep Auto and Broad Match Campaigns Running
08:29 - Smart PPC Strategy for Lower Costs and Higher Performance
09:30 - Closing Tips
