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Experiencing a drop in Amazon ad performance? Learn from Kevin Sanderson of My Amazon Guy and the experts at Clear Ads as they discuss why it's important to not overreact to short-term data. They cover how seasonality, competitor pricing, and macro impacts can affect your ad campaigns, and provide tips for optimizing your Amazon ads. From adjusting placement modifiers to analyzing search query data, this video covers everything you need to know to avoid common mistakes in managing Amazon PPC.

#AmazonAds #PPCOptimization #AmazonSellers #EcommerceTips #AmazonMarketing

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Timestamps:

00:00 - Intro: Common Issues in Amazon Ads
00:19 - Meet the Experts: My Amazon Guy and Clear Ads
00:48 - Factors Impacting Amazon Ads: Competitors and Seasonality
01:40 - When to Adjust Campaigns: Short-Term vs. Long-Term Performance
02:15 - Broad Campaigns: When to Use Them
02:55 - Bid Adjustments and Placement Optimization
03:40 - Managing Broad Match Campaigns Carefully
04:10 - Segmenting Keywords for Better PPC Results
04:50 - Using Placement Modifiers to Improve Ad Performance

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