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Learn why most goals fail and how adopting the "who not how" mindset can transform your brand’s success. Steven Pope shares insights from managing 548 employees at My Amazon Guy and explains how building a brand can help sellers thrive against big competitors like Amazon.

Grab the same SOPs that helped My Amazon Guy grow: http://bit.ly/3Z9h1LJ

#AmazonAgency #BrandBuildingTips #ContentMarketing 

Watch these on YouTube:

Amazon Impact Dashboard can protect your brand https://www.youtube.com/watch?v=OrFwnkDrQCc&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY

Dealing with brand registry rejection? https://www.youtube.com/watch?v=VIKsubqlhJk&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3

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A complete PPC playbook for sellers like you, free to download https://bit.ly/3DnVOGL

Contact our team to discuss your business needs http://bit.ly/4eOvhzu

Get pricing details for our services http://bit.ly/4g4Zs6h

Timestamps
00:00 - The 'Who Not How' Problem
00:10 - My Amazon Guy: 548 Employees and Counting
00:36 - The Mission: Leveling Up Life Through Education
01:10 - Facing Amazon Together: Building a Community
01:50 - Why Entertain, Educate, and Prompt Content Wins
02:30 - Building a Brand That Transcends Transactions
03:10 - Lessons from Harley-Davidson and Stanley Cups
03:50 - Creating Lifestyle Brands with Narrative Content
04:40 - How to Fix Goals: The 'Who Not How' Approach
05:00 - Finding the Right People

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