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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy
Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
My Amazon Guy
Why Manual PPC Beats AI for Amazon Campaigns
Learn why TACoS is a better metric than ACoS for understanding Amazon business performance and how manual PPC optimization can outperform AI tools. Gain practical tips for managing bulk operations and improving profitability.
Start your year right with this FREE PPC GUIDE https://bit.ly/4gwtOzi
#AmazonAdvertising #TACoSMetrics #Ppcoptimization
Watch these on YouTube:
PPC Changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3
The Importance of PPC this 2025 https://www.youtube.com/watch?v=SsfAOHhE4DE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4
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Timestamps
0:00 - TACoS vs. ACoS: Understanding Metrics
0:11 - Why AI PPC Tools Fall Short
0:56 - Importance of Manual Campaign Optimization
1:40 - Real-World Example: Adjusting ACoS for 10x Sales
2:34 - Bulk Operations: Managing Negations Effectively
3:20 - TACoS Guidelines for Aggressive Growth
4:00 - Why Advertising is Non-Negotiable on Amazon
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Follow Us:
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw