My Amazon Guy
Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/
My Amazon Guy
Why Manual PPC Beats AI for Amazon Campaigns
Learn why TACoS is a better metric than ACoS for understanding Amazon business performance and how manual PPC optimization can outperform AI tools. Gain practical tips for managing bulk operations and improving profitability.
Start your year right with this FREE PPC GUIDE https://bit.ly/4gwtOzi
#AmazonAdvertising #TACoSMetrics #Ppcoptimization
Watch these on YouTube:
PPC Changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3
The Importance of PPC this 2025 https://www.youtube.com/watch?v=SsfAOHhE4DE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4
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Timestamps
0:00 - TACoS vs. ACoS: Understanding Metrics
0:11 - Why AI PPC Tools Fall Short
0:56 - Importance of Manual Campaign Optimization
1:40 - Real-World Example: Adjusting ACoS for 10x Sales
2:34 - Bulk Operations: Managing Negations Effectively
3:20 - TACoS Guidelines for Aggressive Growth
4:00 - Why Advertising is Non-Negotiable on Amazon
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