My Amazon Guy

You’re Losing Money If You Don’t Know This About Amazon Targeting

Steven Pope

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Mixing keywords the wrong way in Amazon ads? It's a common mistake that drives up costs.
Learn how simple changes to your targeting can help lower your ACoS and improve your results.

Get better results on Amazon ads. Download our PPC guide and start improving your sales.
https://bit.ly/3ScUKJS

#AmazonAds #AdTargeting #AmazonSellers #BroadMatch #AmazonTips

Watch these videos on Youtube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Timestamps
00:00 - What’s the difference between exact, phrase, and broad match?
00:13 - Overview of targeting types with simple examples
00:30 - How “artisan soap” matches in all targeting types
00:55 - “Artisan soap for holidays” example and its limits
01:11 - Phrase mismatch: when only broad works
01:33 - Examples that don’t match any targeting type
01:51 - Why you shouldn't mix targeting types in one campaign
02:33 - Final summary of what each targeting type really means
03:06 - Targeting errors: broad matches you didn’t expect
03:45 - Quick tip: simplify Amazon ad targeting for better results

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