My Amazon Guy

Breaking Amazon Seller News: Why Two Part Titles Could Be a Disaster for Sellers

Steven Pope

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Amazon is testing two part titles that split listings into short and long versions. This update could impact how products show on mobile and affect seller visibility. Sellers could lose visibility and traffic if they apply title changes too early.

Need help with your listings? Book a strategy call with My Amazon Guy and get expert advice. https://bit.ly/44uHuaR

#AmazonTitleUpdate  #AmazonListingTips #TwoPartTitles #AmazonSellers

Watch these videos on YouTube:

Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Timestamps
00:00 - Amazon Testing Two Part Titles
00:35 - What Two Part Titles Look Like
01:25 - Amazon’s History with Title Limits
01:59 - Don’t Make Changes Too Early
02:34 - Amazon's Unpredictable Rule Enforcements
03:10 - Why Long Brand Names Are a Problem
03:52 - Brand Identity Doesn’t Matter to Buyers
04:35 - Being Amazon-Native is OK
05:01 - Long Titles Might Be Hidden on Mobile
05:45 - Keep Stuffing Keywords (for Now)
06:39 - Could This Change the Ranking Algorithm?
07:19 - You Don’t Really Have Title Control
07:51 - Expect Rollout Within 90 Days
08:07 - Free Consultation at MyAmazonGuy.com/book
08:43 - Personal Update from Steven Pope

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