My Amazon Guy

What's New With Amazon? Deprecated Themes, Google Ads, Star-Only Reviews, and more!

Steven Pope

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Amazon sellers are facing major updates that impact variation themes, seller feedback, and customer reviews. Changes include deprecations, policy shifts, and adjustments to Google Shopping ads and FBA returns. This recap gives sellers a clear breakdown of the most important updates to watch right now.

Stay ahead of Amazon’s latest updates. Book a strategy call today and protect your listings before changes hit: https://bit.ly/4jMZtxu

Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUU

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYX

Get the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSl

Turn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rr

Timestamps
00:00 - Amazon News Recap for Sellers
00:18 - Removal of Irrelevant Variation Themes
01:37 - Amazon Pulls Out of Google Shopping Ads
02:45 - Seller Feedback Update: Star Ratings Only
04:37 - New FBA Returns and Ownership Settings
06:00 - Amazon Manufacturing Central Announcement
08:13 - Customer Reviews Transition to Voice of the Customer
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