My Amazon Guy

What's REALLY Happening with Amazon's Google Ads Comeback

Steven Pope

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Amazon is back on Google Ads… sort of. But only outside the U.S. and that move says a lot. With less competition on U.S. Google Shopping, this may be the best shot DTC brands have all year. Lower CPCs and open ad space create a rare moment to test strategy and win market share.

Let our team run your Google Ads while Amazon stays out of the way, this window won’t stay open: https://bit.ly/3JJLHPC

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

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Capitalize on lower CPCs now, download the PPC guide built for sellers ready to scale off-Amazon: https://bit.ly/4lF0OYX

Want visibility while Amazon is quiet? Get the SEO toolkit and own your traffic on and off Google: https://bit.ly/3JyMDGo

Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

Amazon pulled back. That’s your shot. Book a DTC call and run Google Ads that actually convert: https://bit.ly/4kOz6rr

Timestamps
00:00 - Amazon Drops Out of Google Shopping Ads
00:18 - They're Back... But Only Outside the U.S.
00:52 - Why Amazon Is Stress Testing Google Shopping
01:37 - Will Amazon Return Before Q4?
02:00 - Strategic Shopping Events and Spend Timing
02:36 - What This Means for U.S. DTC Brands
03:08 - Less Competition = Lower Google Ad Costs
03:41 - Why Now Is the Time to Launch Google Ads
04:24 - Prepping for Q4 with Early Google Ads
05:02 - Where to Learn Google Shopping for DTC Brands
05:47 - Final Thoughts on Gaining Market Share Now

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