My Amazon Guy

August Masterclass: Expert Answers to Tough Amazon SEO & PPC Questions

Steven Pope

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Missed the masterclass? This August compilation covers SEO, PPC, ranking fixes, and indexing.
Sellers learn how to improve keyword targeting, use strike zone terms, and optimize product listings.
Includes live coaching on Amazon titles, alt text, backend search terms, and A+ content indexing.
See how real sellers handle keyword performance reports, phrase match campaigns, and ranking drops.

Still on page 2? Book a call now to fix what’s blocking your best keywords from ranking: https://bit.ly/4jMZtxu

Your brand is too good to be hidden, book an eCommerce strategy call and reach customers directly: https://bit.ly/4kOz6rr

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

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Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYX

Missing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSl

Crises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn0

#AmazonSEO #AmazonSellerTips #KeywordRanking #StrikeZoneKeywords #FBAOptimization

00:00:00 - Intro and Welcome to August Masterclass  
00:01:40 - Strike Zone Keywords vs Search Query Performance  
00:04:35 - How PPC Impacts SEO and Ranking  
00:08:22 - Broad Match vs Exact Match: When and Why  
00:10:55 - Missing ASIN Data in Search Query Reports  
00:13:18 - Using Competitor Data to Prioritize Keywords  
00:16:44 - Strike Zone Definitions and Real Examples  
00:19:30 - Exact vs Broad Campaign Layering Strategy  
00:23:00 - How Search Query Data Works with Low Velocity Products  
00:26:40 - What Happened to Pink Keywords and What It Means Today  
00:30:16 - When to Remove Keywords from Titles and Bullets  
00:34:45 - How to Avoid Losing Rank When Editing Listings  
00:38:15 - Why Systems, Not Experience, Drive Results at MAG  
00:41:22 - Brand Strategist Playbook: SOP Walkthrough  
00:45:30 - How MAG Prioritizes SEO Tasks for Real Impact  
00:49:40 - Strike Zone Execution: Real Walkthrough  
00:53:10 - Best Places to Add Keywords for SEO  
00:56:30 - Keyword Stuffing: When It Hurts and When It Helps  
01:00:00 - How to Keep Your Best Ranking Keywords Safe  
01:03:40 - Phrase Match vs Exact Match for ACoS Control  
01:06:55 - Amazon Testing Shorter Titles + AI Indexing Impact  
01:11:00 - Brand Strength vs SEO for Indexing  
01:14:25 - Broad Match Keyword Spend and Organic Rank Boost  
01:17:40 - Why Phrase Match Is Easier to Control  
01:20:10 - Title Density and Ranking Strategy  
01:23:30 - A+ Content Alt Text: What Still Indexes  
01:27:50 - Misspellings, Spanish, and Hidden Keywords in Alt Text  
01:31:10 - How to Use 100-Character Alt Text to Index  
01:35:00 - Using Helium 10 for Title Density Research  
01:38:10 - Where to Edit Alt Text Inside A+ Content  
01:42:00 - How to View Alt Text Using Free Chrome Extension  
01:45:15 - Top 2 SEO Courses You Should Take Next  
01:48:40 - Why You Can’t See Competitor SEO in SQP Reports  
01:51:50 - Premium A+ Content Layout and Indexing  
01:55:05 - EBC vs A+ Fields and What Amazon Indexes  
01:59:30 - SOP Simplicity: How MAG Gets Results Faster  
02:03:40 - MAG Internal QA Process and Feedback Loop  
02:07:10 -

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