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Are you struggling with low sales and traffic on Amazon, especially during the offseason or after big shopping events like Black Friday? In this video, Noah Wickham from My Amazon Guy shares proven strategies for increasing sales, improving your Amazon PPC campaigns, and using the Search Term Impression Share Report to optimize your ads effectively.

When sales are low, traffic dips, and you're facing the challenges of a competitive marketplace, it’s the perfect time to double down on keywords, optimize your bids, and refine your strategies. Noah Wickham provides actionable advice on how to improve your Amazon rankings, adjust your bids for top of search and rest of search, and how seasonal products should be handled for maximum impact during your low sales periods.

Ready to optimize your Amazon ads and boost your sales? Book a strategy call with one of our experts today and get personalized insights to grow your business! https://bit.ly/4jMZtxu

#AmazonAds #EcommerceGrowth #BlackFriday2025 #AmazonSellingTips #salesoptimization 
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Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3 
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov 
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

Timestamps:
00:00 – Should you outsell your competition on keywords when sales are low to rank for keywords?
01:07 – Why are impressions recovering but sales still low during Black Friday week?
02:08 – Is it best to wait for December for better sales if Black Friday sales are poor?
05:30 – How much should I increase my product price without affecting sales momentum?
07:51 – How do I structure ads for a small niche category with limited keywords?
09:30 – How can I use the search term impression share report to optimize my campaigns?

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