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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
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My Amazon Guy
How Amazon Ad Attribution Actually Works
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Ever wonder how attribution is measured for Amazon ads?
This video breaks down common questions about the transparency of Amazon ad attribution, guiding sellers through understanding this crucial aspect of their campaigns. Learn about effective marketing attribution and refine your amazon advertising strategy for better results. Gain insights into different attribution model frameworks and their impact on marketing measurement.
Wasting ad spend? Book a PPC strategy call here: https://bit.ly/4jMZtxu
#AmazonAds #AmazonPPC #AmazonAttribution #AmazonFBA #ecommercemarketing
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Want free resources? Dowload our Free Amazon guides here:
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon Crisis Kit: https://bit.ly/4maWHn0
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Timestamps:
00:00 – What Is Amazon Ad Attribution?
00:47 – Types of Amazon Ads Explained
01:12 – First Touch vs Last Touch Attribution
02:08 – Why Amazon Uses Last Click
02:37 – Attribution Windows and Time Frames
02:57 – 7-Day Window for Sponsored Products
03:40 – 14-Day Window for Sponsored Brands and Display
04:02 – Click vs View Attribution (VCPM)
04:43 – Auxiliary Purchases and Brand Halo Effect
05:42 – How to Pull Attribution Reports in Seller Central
06:34 – Sponsored Brand Attributed Purchases
07:15 – Sponsored Display Purchased Product Report
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