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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
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My Amazon Guy
How Strikethrough Pricing Works On Amazon in 2026
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Amazon is implementing significant changes to how list price and strikethrough price are displayed, affecting every amazon seller. This video clarifies the new "Typical Price" and "List Price" terminology, detailing how these are calculated and validated to help you understand how to price your product. Learn how to update these prices within Seller Central to optimize your amazon sales and ensure effective ecommerce practices.
Fix the pricing setup before Amazon wipes out the discount, get a direct strategy call for the listing now: https://bit.ly/4jMZtxu
#AmazonPricing #AmazonStrikethroughPrice #AmazonListPrice #amazonsellertips
Want free resources? Dowload our Free Amazon guides here:
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX
Timestamps
00:33 Amazon changes list price to typical price
01:08 New Amazon pricing rules for list price and typical price
01:53 How 90 day pricing affects strikethrough discounts
03:04 How Amazon calculates reference pricing
04:02 Where to update list price in Seller Central
05:02 How sale price creates strikethrough pricing
06:07 Why long promotions can remove the strikethrough
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